Juanita Hardy has a passion for fostering healthy, thriving, and equitable places to live, work, learn and play through her work with individuals and businesses. In 2006, she founded Tiger Management Consulting Group LLC, an executive coaching and business consulting services firm, following a 31-year career with IBM. Hardy has over 45 years of business experience, including over a decade in the real estate industry, and over 35 years in the arts as a nonprofit leader, trustee, and patron of the arts.

From 2016, Hardy served as Senior Visiting Fellow for Creative Placemaking for Urban Land Institute. In this role, she provided research and guidance to real estate professionals on leveraging creative placemaking on real estate development projects to grow project value and enhance social and economic benefits. Ms. Hardy is a member of ULI and serves as a vice-chair of its Placemaking Council. In 2025, she was inducted into the George Washington Chapter of Lamda Alpha Economics (LAI), which is concerned with the advancement of land economics.

Tiger Management’s client portfolio comprises for profit and non-profit organizations, including Right Management, a global human capital development firm, where, since 2006, she has served as an executive coach for mid-career and senior business professionals. Hardy was the Executive Director of CulturalDC (2013-2015), a Washington, DC based nonprofit that provided space for artists and creative placemaking services for real estate developers. Hardy held leadership positions with IBM, helping to transform the businesses of IBM Fortune 500 clients, spanning IBM’s software development, systems engineering, and management consulting lines of business, until her retirement in 2005.

Hardy was recognized as a Minority Business Leader by the Washington Business Journal in 2010 and an art advocate and collector by The Phillips Collection in 2022. She is an accomplished author and global public speaker – in the US, Europe and Asia Pacific. Her articles and essays have appeared in magazines and journals in the US and abroad, more recently, eight articles on creative placemaking for Urban Land Magazine (2016-2025), two ULI Publications (2020 and 2022), and a 2023 essay for Volume 3 of The Place Economy published by Hoyne Communications based in Australia. She is co-authoring a ULI guide on best practices in artist and developer collaborations, scheduled for release the first half of 2026.